News Provided by American Family Insurance
April 29th, 2026
A First-of-its-kind Competition Reality Series Begins Streaming May 5
NEW YORK, April 29, 2026 /PRNewswire-PRWeb/ — American Family Insurance announced the launch of “Designed To Last,” a first-of-its-kind branded reality competition series that reimagines how to think about protecting homes and families in an era of increasing climate risk. The four-episode series sponsored by American Family Insurance, premieres May 5 and will stream on Hulu. Watch the trailer here.
At the intersection of home protection, innovation and entertainment, “Designed To Last” brings together architects, engineers, and inventors to tackle one of today’s most urgent challenges: safeguarding homes against unpredictable and extreme real-world conditions. Through high-stakes design challenges, the series showcases bold, innovative solutions that aim to fortify homes while inspiring audiences to think differently about preparedness, protection, and resilience. Each episode focuses on a specific environmental threat—wind, water, snow/ice, and fire—highlighting vulnerabilities faced by homeowners across the country and exploring practical, forward-thinking ways for proactive structural protection and to prevent costly damage.
This level of brand storytelling signals a shift toward…
Read the full story now over at prweb.com
