“The Secret Lives of Mormon Wives” has broken streaming records at Hulu, TheWrap can reveal exclusively.
The Hulu series became the most-watched unscripted season premiere on the streamer this year so far, based on three days of streaming on Hulu and Hulu on Disney+, according to Disney internal data. The streamer did not disclose specific viewership data.
Viewership for “The Secret Lives of Mormon Wives” exceeded the U.S. audience for other 2024 unscripted series on the platform, including “The Kardashians,” whose most recent season stood as both the most watched unscripted series premiere on Hulu this year in the U.S. at the time, and the most watched unscripted premiere on Disney+ and Star+ across all global markets, based on four days of streaming.
“The Secret Lives of Mormon Wives” was also buzzy on social media, with the account for the show gaining the most new followers, engagements, comments, TikTok shares and TikTok views of all Hulu originals in their first season this year.
